Print Advertising

Print advertising is the term used to describe adverts or advertising campaigns that appear in print media. So, adverts here can appear in:

Newspapers - i.e. in local, national and international papers.
Magazines - i.e. in local, national, international, niche and general magazines.
Directories - i.e. in telephone directories such as Yellow Pages.
Poster sites - i.e. on posters that are placed in specific billboard sites or in bus shelters, on public transport or at train stations.
Catalogues - i.e. in store catalogues and free catalogues that are posted to customers as direct mail, dropped through letterboxes and/or inserted into newspapers and magazines.
Leaflets, flyers and mailers - i.e. inserted into newspapers and magazines, left for customers to pick up in shops, sent by post as direct mail or hand delivered to your home.

Print advertising can take many forms. Some adverts will be primarily text based, some will mix text and images and some will have an image-based focus. They can be used to advertise products and services and may run as an individual advert or as part of a bigger advertising campaign.

As with any advertising it is important to know who your target audience is and what kind of advertising they are likely to respond to. So, for example, if you are selling computer components then placing an advertisement in a computer magazine may do well for you. But, placing an advert in a knitting magazine may not bring in such good results!